Why Do Network Marketers Fail?
Is it because they aren’t committed?
Or perhaps they lack the skills due to poor training?
Or maybe they don’t have the time or money to do their business the way that they want/need to?
Maybe network marketers don’t fail, maybe they expect a big breakthrough and when it doesn’t come they just give up.
Why do they give up? They give up because their expectations are out of proportion to their ability to deliver the goods. What the heck does that mean anyway? It means that we all have a “big break” mentality, rather than a slow growth mentality. We fully expect all of our dreams to come true right now, and when that does not happen, we move on to a new job, new team, or new dream rather than try again.
I bet that you look at the success of others and say “Why can’t that be me?” or worse yet “that will never be me”. Think about it even if Eben Pagan, Mike Dillard, Ellie Drake, Stephen Pierce and Dani Johnson came to your house, sat down with you, showed you what they did to be successful, and left you with the caveat “remember, it’s not an overnight thing” – only 1 out of 5 of you would actually get it. There will be four who wake up the next day (the next week, the next month, the next year) still wondering why their proximity to such successful people did not breed success for them.
The one person who did “get it” will :
- stay up late that night writing down her definite purpose
- wake up on day two or three or four with a plan to achieve those goals
- implement the plan immediately based on what she learned from the “gurus”
- do little things every day that moves her closer to her definite purpose
- one day discover that people consider her to be ” very successful”
Are these steps pretty easy to do? Yes, she’s barely going to break a sweat at this pace.
Are these steps also pretty easy not to do? Absolutely, she could watch 3 hours of TV, go to bed early and wake up late. And she won’t even know that her life could be any different.
So, if she follows these steps will she wake up as a successful and rich network or internet marketer within a couple of weeks? Sorry, she probably will not/
But she’ll keep on doing these minor little things that are just as easy not to do as they are to do, and then somewhere in month 6 sh ewill start to notice that her life has changed. Maybe she’s finally fitting into her skinny jeans, or she is getting a decent residual income check every month like clockwork, or people are falling all over themselves trying to get into her business, or buy her product, or just ask her what she knows that they don’t.
And all this because she used the slight edge principle of “small things compounded daily”, and there she is riding up the success curve, while the other four people who got the same knowledge that she did from the “gurus” are still struggling, or have already given up, or are seeking advice from yet another guru.
Let me put this another way, you want to lose weight but you love to eat and you dislike exercise. Instead of trying to lose 20 pounds in 60 days, what if you decided to be thinner and healthier by this time next year. That’s 365 days – so if you cut just 10 calories from your diet each and every day for the next 365 days, by this time next month you’ll be eating 350 fewer calories per day. At that point you can decide to start with 10 minutes of walking and add one minute to your walk every day that you exercise, just one minute, a total no brainer.
Notice that I did not tell you to eliminate 350 or 3500 calories on day one, nor did I say do 45 minutes of exercise 5 days a week. Loving to eat and hating exercise, you’d do that for a week or two and then eat a box of oreos with ice cream and kick your treadmill to the curb. But those small daily /monthly totally not noticeable changes will find you thinner, healthier and at your goal in 365 days or less!
The same thing goes for building a retirement income, or getting to an income where you can quit your job via your business. Forget massive action if that’s not what you are into, instead do one small thing every day that will build some momentum in your business:
- leave your business card at the cleaners
- introduce the guy who fixes your car or the girl who does your hair to your product
- place 5 ads in 2 different cities on one of the free ad sites
- buy 20 leads and call 4 of them each day Monday thru Friday
- read a couple of pages each day from a book like “Your First Year in Network Marketing” or “Think & Grow Rich” or Jeff Olson’s “The SlightEdge“ (since it did influence this post)
Coach John Wooden says “little things make big things happen”, do you agree? What small things are you doing each day to get to your definite purpose?