Applying The Four Agreements to Your Business & Life

The Four Agreements
Once upon a time I worked for a Fortune 500 company and was very unhappy. You see I was a dedicated worker who put in many hours and got the job done, but all anyone seemed to care about was my attitude!

Listen, I’m West Indian, we are born with attitude, we don’t sugarcoat things – not because we don’t know how to, but because we don’t know why we should lie when the truth is as plain as my very broad nose.

I live in the South and at the time felt unloved and misunderstood by my coworkers and managers; I wanted to be successful in my corporate career because I didn’t know any better. So my sister gave me this book “The Four Agreements” by Don Miguel Ruiz and when I  read it something clicked. I typed up the four agreements and pinned them to the wall of my cubicle where I could see them everyday.

Did I become an overnight success? Did the CEO send me flowers? Did I get a big raise?  No, but that wasn’t the point was it? The point was to feel good about myself and radiate that out to those around me. In this I was successful, because I was able to separate what was about me from what was about them – most of the time.

If you are a network marketer or internet marketer or in direct sales, I believe that The Four Agreements should be a part of your life too.  After all we attract what we are, and if you are a lying, cheating so and so, or are afraid to pick up the phone, or can’t bring yourself to approach anyone about your business because they might say “No”-  well….

Be Impeccable With Your Word

Don Miguel says that by adhering to just this First Agreement you will create “heaven on earth” for yourself.  He also says that your word is the power that you have to create (for better or worse) the events in your life. Impeccable means “not liable to sin or  incapable of sin”. To be impeccable with your word you must “Speak with integrity, say only what you mean.  Avoid using the word to speak against yourself or to gossip about others. Use the power of your word in the direction of truth and love “

I think that, for the marketer, being impeccable with your word  could also mean to not make outlandish promises or tell lies about your product, service or business opportunity.  You know things like “make money in your sleep”?

Don’t Take Anything Personally

The Second Agreement was and still is probably the most relevant for me. We are all narcissists to some extent and think everything is about us  and when you get into marketing you really start to take things personally – the person who says that yes they are very interested as they hang up the phone, or the one who lets you get halfway through a 20 minute presentation and then hangs up, or the guy who skips your meeting at the  Starbucks way across town (for which you used up all your gas for the week), or the Purchasing manager who says “I’ll take a look at this and get back to you” – and then doesn’t remember who you are when you follow up!  “Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering

The last two agreements will be discussed in my next post. If you don’t already own this book, The Four Agreements: A Practical Guide to Personal Freedom, A Toltec Wisdom Book get it now and leave me a comment, let me know what you think!

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