Pantone has chosen the color of the year for 2012: Tangerine Tango. Besides the sweet alliteration, Pantone says the spirited “reddish orange hue” will provide the energy boost we need to recharge and move forward in the coming year. Orange has grown in popularity with designers and consumers alike, and now it will get some time to shine.
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”