Marketing to Friends & Family – How to Stay Out Of The NFL

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What if you found a great product that you wanted to introduce to your family and friends , but realized that you couldn’t, because they would see you coming (and run the other way!)? Chances are that back when you started your first network marketing business, you initially pitched your family and friends on everything. So what have they done? They have tuned you out when it comes to network marketing opportunities and products.

It’s not your fault, most network marketing training initially focuses on the warm market, (even the top network marketing companies still teach this) what they don’t tell you is that this will place you in the NFL. And I don’t mean National Football League; NFL stands for No Friends Left when it comes to anything having to do with your business or products. This is not a place that you want to be; so how do you avoid it?

There is a better way to market to friends and family that will have them eagerly building your business for you. Kim Klaver wrote a great piece called Friends, Lies, and Network Marketing in which she offers twelve tips for keeping your friends and family in your corner and providing you with network marketing leads:

1. Don’t mislead your friends by introducing your product or business as if you were recommending a restaurant or movie.
2. Warn them up front that you’re selling what you’re going to talk about.
3. Don’t ask your friends to buy. Ask for a referral instead. [THIS IS HUGE!!!]
4. Don’t ask your friends to sell. Ask for a referral instead. [AGAIN,THIS IS MAJOR!!!]
5. Lead with your own hot button.[This goes back to the Law of attraction – you attract what you are. So those who are passionate about the same thin that you are passionate about will be drawn to you.]
6. Story replaces pitch. [Facts tell and stories sell – has anyone ever put you to sleep talking about their work? well don’t be that person]
7. No promises, no problems.[If network marketing was easy, everyone would do it, so don’t tell that lie to family and friends – these people love you, love them back.]
8. Enthusiasm sells. Hype and hounding don’t.
9. Recommend the smallest package,like a prudent advisor would.
10. Skip the therapy.They didn’t ask for it and won’t pay you for it.[As much as you want to save a friend who is deep in debt or a sister who is overweight, let it go if they don’t see the vision. Spend time with like-minded folks who are going to get you to your multiple comma income]
11. Use multiple venues to tell your story. [Network marketing tip: do what fits your budget,don’t spend more on advertising than you’ve made in your business]
12. Women: Stay in your comfort zone. Your natural ways are working in today’s skeptical marketplace.

You can find Kim’s manifesto at changethis.com.

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