October 21, 2009

Marketing to Friends & Family – How to Stay Out Of The NFL

National Football League
Image via Wikipedia

What if you found a great product that you wanted to introduce to your family and friends , but realized that you couldn’t, because they would see you coming (and run the other way!)? Chances are that back when you started your first network marketing business, you initially pitched your family and friends on everything. So what have they done? They have tuned you out when it comes to network marketing opportunities and products.

It’s not your fault, most network marketing training initially focuses on the warm market, (even the top network marketing companies still teach this) what they don’t tell you is that this will place you in the NFL. And I don’t mean National Football League; NFL stands for No Friends Left when it comes to anything having to do with your business or products. This is not a place that you want to be; so how do you avoid it?

There is a better way to market to friends and family that will have them eagerly building your business for you. Kim Klaver wrote a great piece called Friends, Lies, and Network Marketing in which she offers twelve tips for keeping your friends and family in your corner and providing you with network marketing leads:

1. Don’t mislead your friends by introducing your product or business as if you were recommending a restaurant or movie.
2. Warn them up front that you’re selling what you’re going to talk about.
3. Don’t ask your friends to buy. Ask for a referral instead. [THIS IS HUGE!!!]
4. Don’t ask your friends to sell. Ask for a referral instead. [AGAIN,THIS IS MAJOR!!!]
5. Lead with your own hot button.[This goes back to the Law of attraction - you attract what you are. So those who are passionate about the same thin that you are passionate about will be drawn to you.]
6. Story replaces pitch. [Facts tell and stories sell - has anyone ever put you to sleep talking about their work? well don't be that person]
7. No promises, no problems.[If network marketing was easy, everyone would do it, so don't tell that lie to family and friends - these people love you, love them back.]
8. Enthusiasm sells. Hype and hounding don’t.
9. Recommend the smallest package,like a prudent advisor would.
10. Skip the therapy.They didn’t ask for it and won’t pay you for it.[As much as you want to save a friend who is deep in debt or a sister who is overweight, let it go if they don't see the vision. Spend time with like-minded folks who are going to get you to your multiple comma income]
11. Use multiple venues to tell your story. [Network marketing tip: do what fits your budget,don't spend more on advertising than you've made in your business]
12. Women: Stay in your comfort zone. Your natural ways are working in today’s skeptical marketplace.

You can find Kim’s manifesto at changethis.com.

Reblog this post [with Zemanta]

October 10, 2009

It’s Fall – Let’s Eat!

Bowl of chili with sour cream and cheese
Image via Wikipedia

My oldest child is 30, and I don’t think there has been one moment in his lifetime whe I wasn’t on a weight loss diet or doing some fitness routine or both. I remember back in cave man days when we didn’t have VCRs and one had to exercise with Jack Lalanne or do exercises from a book; I would wake up at 4 am to get a workout in (yes seriously, from a book!) before heading to work.

I had my two oldest while I was in the Marine Corps and in each case I had 4 – 6 weeks to get back into that uniform and in good enough shape to pass a PFT (physical fitness test). After the birth of my first I waited one week or whatever it was and headed home to Mommy with baby in tow. She would promptly put me on a diet  and I would get up every morning and run around Holy Cross Cemetery  (Beverly to Schenectady, over to Snyder and down to Brooklyn Ave and back to Avenue D) at least once. I remember  that about a year after my second child was born I weighed 128lbs, I was of course disgusted and went on the very restrictive Hamptons Diet and wore one of those rubber things around my waist under my uniforms (well my cammies anyway).

As you can probably guess,  I have been alternating between avoiding  food altogether and bingeing  on the foods I love. That is just tiresome and now that it’s fall I am ready for some good eats – creamy soups, halloween candy, Thanksgiving dinner, and all those Christmas cakes, cookies and candies. This year I am armed with a product called Cheat (read about it for yourself here) and a determination to not deny myself anything while I eat just enough to satisfy the craving.

Today I made one of my favorite desserts (it probably cost less than $3, that’s why I say “cheap”), you can fancy it up for family gatherings by adding sour cream to the cream cheese, and topping with fruit. I also considered putting caramel in the bottom before the filling, and maybe some on top after chilling:

CHEAP & EASY NO – BAKE FAT FREE CHEESECAKE

1 ready made graham cracker crust
1 (8 oz.) cream cheese
1/2 c. sugar
1 (8 oz.) Fat Free Whipped Topping

Blend cream cheese and sugar together until smooth. Fold in Cool Whip. Again, blend until smooth. Pour mixture into ready made crust. Chill at least 2 hours.

Reblog this post [with Zemanta]