Denise Lee Porter

When working your home based business, do your hands tremble, like an alcoholic in delirium tremens, as you reach for the phone to make the first call of the day? Do you sweat in unmentionable places as you run through your prospecting spiel? Does every “No” or “Not Interested” bring you that much closer to just throwing in the towel on network marketing?

There’s a cure for that you know, and it doesn’t involve giving up on yourself  or your dream of earning a full-time income from home. Have you ever heard “You’re too attached to the outcome” and wondered what the heck you should be attached to if not the outcome, or at least wondered what your upline was trying to tell you?  Well thank goodness you found this post, because I am going to explain to you exactly what that means and how to get yourself detached and maybe even recruit some folks into your opportunity or sell some product.

Remove the “tele” from your marketing moniker

You are not a telemarketer, so don’t get on the phone sounding like one. You bring a lot of negative energy when you do that and your prospect is turned off before you can even get warmed up. So, rather than asking for your prospect (”Hello can I speak to George?”), assume that they are the person that answered the phone : “Hi George, it’s Monica how’s it going?”

Do you think that you’re in this business to make money?

If you believe in your heart that the purpose of your business is just to make money, then that right there, is your problem. The outcome that you’re attached to is earning money by marketing this product or enrolling this new business partner.  You are oozing scammer slime and your prospect hears you drooling down that phone line.

Your special purpose ( as Steve Martin said in “The Jerk”) is to help people solve their problems - whether it’s a lack of money problem or a bad skin problem or a need to lose weight problem or a “my son is a teenager now and I want to spend time together before he heads off to college” problem.

Your special purpose is not to be the solution to their problem, or make your solution fit their problem, it’s simply to figure out what that problem is. So lets practice, you’re still talking to George. You’ve already told him that you’re calling him back to give him that information that he requested about starting his own business (or working at home or whatever).  Now George is going to try to get you to launch straight into your pitch, but you need to pace yourself, because first you need to find out what George is all about and what makes him tick (because when you close him on this call or a follow up call, you will need to be able to push those buttons).

The next step in your prospecting call should be an easy give and take - a discovery process if you will, where you move the focus off the “sale” and put it on George and his problem. Is George currently working? What does he do? Does he like it? Why does he want to work from home? How much money does he want to make? What’s he going to do with all of that money? And so on, note that you should follow every answer from George with another question; this means you have to really listen to George and try to understand what he means (use a feedback technique “So George what I’m hearing is…”)

Sometimes you are able to determine fairly early on that you just do not have the solution to George’s problem,  and that’s alright, that’s detachment.

That’s exactly what not being attached to the outcome means; especially in network and affiliate marketing where you have got to be “OK” with not being the solution to everyone’s problem.