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In the past when we thought of advertising online or marketing a business we would usually consider pay per click or some other mode of advertising that required a hefty marketing budget. The past few years has seen growth in a new medium “blogs”. The Beijing Olympics and the Presidential Election really proved the power and influence of the blogosphere as a global information source.

With this extensive growth in the sheer numbers of people blogging and consuming blog content comes a challenge – how to utilize this medium to bring the masses to your site to view your content, services, or products. That’s where  Paying Post comes in. Paying Post is a blog advertising service that brings bloggers and advertisers together to create a win-win situation.

What’s really great about blog advertising is:

1. Your “advertisement”  is a post written by a blogger who already has an audience.
2. It’s actually difficult to tell a real post from an advertising post because of the way the content is presented, so blog advertising is actually quite subtle.
3. You can put your new or existing product in front of millions of people daily for less than a monthly newspaper ad in a major city like Los Angeles would cost you.
4. Blog advertising provides access to a global audience; imagine trying to market a new product to the entire world on a start-up’s  budget – almost impossible and would take years.
5. You still have control over your advertising “content” and are able to increase your business in weeks or months rather than  years simply because your advertising reach is greater and your advertising medium (the blogger) already has a trust relationship with your target market.

Whether you are looking to monetize your blog or stretch your advertising budget and market reach, Paying Post provides an easy to use system that is blogger and advertiser friendly. They recently changed their layout to make finding information easier and it’s also kinda pretty, the whole blue skies /green earth thing.